Curling is unexpectedly popular again. We're measuring this.
Continuing a four and half year old seed of thought that Matt Webb planted about sporting metaphors, I'm imagining that Curling is project management:
I was going to labour this point a little bit, but wikipedia sums it up nicely. In Curling, "two sweepers with brooms or brushes accompany each stone and use stopwatches and their best judgment, along with direction from their teammates, to help direct the stones to their resting place, but without touching the stones."
And now back to measuring things.