Random Etc. Notes to self. Work, play, and the rest.

More Musings on Uselessness

Blocks has been out almost a week and the dust is settling a little. Off the cuff remarks are fading out and thoughtful responses are emerging. The second post on Visual Methods, a new blog from MIT Comparitive Media Studies student mike_d, has some good feedback.

I won't address his specific criticisms of Blocks here because agree with a lot of them and we're working on improvements that should go some way to addressing them. However, I do take issue with beginning criticism of the piece using the "standards of canonical information visualization". This relates to the uselessness posts Mike and I made earlier in the week.

Mike_d calls me out on my Techcrunch comment, suggesting that I want both useful and useless at the same time:

No offense to Tom, but it sounds like he's playing both sides! He admits to its potential uselessness but simultaneously suggests that that it is quite functional. Based on Stamen's previous work, I do think they are trying to produce useful information tools and not just pretty designs, but justifications like this seem like an easy way out of more careful consideration of their design. And frankly, the "works for me" defense seems completely antithetical to the principles of information visualization!

I really don't think I'm playing both sides here. Unfortunately, when I respond to people who think Blocks is useless, I'm conceding terms and fighting an uphill battle to make my real point. Perhaps that's a mistake (and yet here I am again).

I think that people who insist on evaluating Blocks as a tool - and conclude that it's useless - are wrong: I've found it useful myself, hence the "worksforme" comment on Techcrunch. But what I really think is that they're looking too hard for the purpose and utility of it before appreciating that it's really a way to look at Twitter from a different angle. I don't think it needs to start from a position of usefulness to be interesting. Furthermore, it's not that it is/isn't useful, it's whether utility is the guiding concern. For us (with Blocks) it wasn't.

Aesthetics vs Data
(image by Mike, illustrating my words, as a response to Alexandra Deschamps-Sonsino's post)

At Stamen we're knowingly operating on a fine line between aesthetic-driven visualisation (effective information visualisation that is also beautiful) and data-driven aesthetics (beautiful things that also represent data). It's a largely unexplored line (perhaps the area that Mike_d's first post has identified as emerging) that I would compare to the line between designer/coder that I comfortably and steadfastly occupy every day.

Fundamentally though, Blocks is a visualisation of Twitter and its users for Twitter and its users, by Twitter and its users. We have made an attempt to make it understandable for people who don't use the service, but that's a hard task and it's confounded if you're looking for something that's not there.

There aren't really any metrics there, just the things that people said in the order that they said them. Squared.


1 Comment

Hi Tom,

Thanks for the response! Very cool to have you as my first commentor. And yes, I’m finding Blogger to be pretty annoying too, but this is my first blog ever so I didn’t know any better. Maybe I should switch to another service…

Anyways, I didn’t mean to be overly critical of your work. As I work through some of the ideas behind my thesis, I’m just trying to build up an idea of what works and what doesn’t in the world of “popular” visualization. You guys should be really proud that your stuff is so high-profile.

But you’re right, the line you describe here is exactly the sort of concept I’m trying to get at. I’m absolutely certain that “effectiveness” (however you want to define the term) lies somewhere in that middle area. My comment concerning the standards of information visualization was intended to reflect the “strict” position within the field that ostensibly values clarity of data above anything else. I don’t necessarily agree with that position, but as a promoter of visualization as fundamental communications tool, I think it is important to keep in mind.

In practice, for information visualization to become more palatable to non-experts, there of course must be an appeal to aesthetics. People like beautiful things. People are often put off by “clinical” complexity. I would argue, as I think you are, that the ultimate measure of “effectiveness” of infoviz (or infoviz-like) tools is highly correlated with the amount of time people spend with the tool. If an appeal to aesthetics at the expense of “accuracy” convinces a user to spend more time with a tool, that is most likely a success.

Anyways, thanks again for the response. I really hope we can continue the discussion in the future!

Posted by mike_d on 8 September 2007 @ 2am